August 10, 2009
In a private equity firm, investor relations involves communicating the firm’s strengths to existing limited partners investors and potential investors. The goal is to build investor trust in the firm’s management team to keep existing investors relaxed and to support future fundraising efforts. Thus, an investor relations professional will foster relationships with existing investors through […]
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August 3, 2009
The marketing role within a private equity firm is a bit more constrained than other financial institutions such as investment banks or mutual fund companies. For one, private equity investors must be accredited investors, meaning they must meet certain thresholds for income ($200,000+ per year or net worth of $1 million or more), or be […]
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