You probably know that writing about private equity, either in a blog or by writing articles, is an outstanding way of learning the business and demonstrating your knowledge to prospective employers. But what if the basics have been covered and you’re not sure what to write about?
One ambitious business school student solved that problem by combining an informational interview with a blog article. Nicole J. Williams, a 2010 MBA candidate at Pepperdine University, interviewed one of the principals of Marlin Equity Partners, a leading Los Angeles based firm, for her recent Private Equity Insider blog.
The strategy is brilliant for both bringing useful insights to the private equity world, and positioning yourselff as an expert, even before landing a private equity job. As she put it: ” I had the pleasure of speaking with one of the principals of the firm, Mr. Peter Spasov, who so graciously shared his thoughts on where the private equity industry is going and how an ambitious graduate student should look to position himself/herself to take hold of future opportunities.”
Among the insights gleaned from Mr. Spasov: “This is a relationship-driven industry, so your ability to build your network will be critical to your success. Reach out to professionals in the industry, meet with them, wow them with your intellect and assertiveness…” Precisely what Ms. Williams is doing. We can’t think of a better way to build your network and reach out to professionals who can help than to combine your informational interviews with article writing.
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